Marketplace counterfeit purge for a global brand

/Overview

Purging Counterfeit Listings Across Multiple Marketplaces at Once

A representative engagement: a manufacturer found counterfeit versions of its products listed simultaneously across several marketplaces, with sellers cross-posting the same infringing listings to reach a wider footprint faster than the brand's internal team could track manually.

Establishing Coverage Across Every Relevant Marketplace

Rather than addressing one platform at a time, monitoring was set up across all marketplaces where the brand's products were sold, since sellers were clearly cross-posting the same listings and treating platforms individually would have left obvious gaps.

Standardizing Evidence for Faster Multi-Platform Filing

A consistent evidence package — verified product differences, ownership documentation, and listing comparisons — was prepared once and adapted per platform's specific submission requirements, avoiding duplicated investigation work for each individual notice.

Sequencing Removals to Prevent Seller Migration

Notices were coordinated in sequence across platforms rather than staggered over weeks, reducing the chance that a seller removed from one marketplace would simply shift remaining inventory to another before it could be addressed.

Monitoring for Reappearance Across the Same Marketplaces

Following the initial purge, the same cross-platform monitoring stayed active specifically for reappearance under new seller accounts, since counterfeit sellers removed from one platform frequently resurface rather than stopping.

/Optimization

Process Optimization for Efficiency, Quality, and Consistency at Scale

Standardizing critical processes is essential for achieving operational scale without sacrificing efficiency or compliance. The program identifies high-impact workflows and applies process improvement methodologies to streamline activities, remove redundancies, and introduce automation where feasible. Documented standards, playbooks, and performance benchmarks create consistency across teams while still allowing for contextual flexibility. As a result, operational variability decreases, onboarding becomes faster, and quality outcomes become more predictable, enabling the organization to handle higher volumes.

“Beyond sharpening our messaging, they helped bring clarity to our business itself, aligning our onboarding, pricing, and content into one cohesive voice.”

Albert Christopher
Marketing Lead at “forum”

/Change

Change Management, Cultural Alignment, and Capability

Sustainable execution alignment requires more than processes and tools; it depends on people adopting new ways of working. The program therefore incorporates a comprehensive change management strategy that includes stakeholder engagement, communication plans, and targeted training initiatives. Leadership coaching, capability development programs, and feedback mechanisms help embed new behaviors and mindsets across the workforce.