Streaming piracy takedown campaign

/Overview

Reducing Unauthorized Re-Uploads of Streaming and Video Content

A representative engagement: a content owner was losing viewership to unauthorized re-uploads of its video content across several platforms, with mirrored copies frequently earning more views than the original due to timing and algorithmic placement.

Establishing Continuous, Not Periodic, Monitoring

Re-uploads of video content tend to appear and gain traction quickly, so monitoring was set up to run continuously rather than on a periodic manual check, catching new uploads close to when they were first posted.

Verifying Ownership Before Filing at Volume

With multiple re-uploads often appearing from the same source, each was individually verified against the original content before a notice was filed, avoiding disputes that can arise from over-broad or inaccurate claims.

Filing Through Platform Content-ID and Takedown Systems

Where available, platform-specific content identification tools were used alongside standard takedown notices, since matched-content systems generally resolve faster than a manual review queue for clear, verified duplicates.

Tracking Repeat Source Accounts

A small number of accounts were responsible for a disproportionate share of re-uploads. Flagging and tracking those specific sources let future re-uploads from the same accounts be actioned faster, rather than each one restarting the process from zero.

/Optimization

Process Optimization for Efficiency, Quality, and Consistency at Scale

Standardizing critical processes is essential for achieving operational scale without sacrificing efficiency or compliance. The program identifies high-impact workflows and applies process improvement methodologies to streamline activities, remove redundancies, and introduce automation where feasible. Documented standards, playbooks, and performance benchmarks create consistency across teams while still allowing for contextual flexibility. As a result, operational variability decreases, onboarding becomes faster, and quality outcomes become more predictable, enabling the organization to handle higher volumes.

“Beyond sharpening our messaging, they helped bring clarity to our business itself, aligning our onboarding, pricing, and content into one cohesive voice.”

Albert Christopher
Marketing Lead at “forum”

/Change

Change Management, Cultural Alignment, and Capability

Sustainable execution alignment requires more than processes and tools; it depends on people adopting new ways of working. The program therefore incorporates a comprehensive change management strategy that includes stakeholder engagement, communication plans, and targeted training initiatives. Leadership coaching, capability development programs, and feedback mechanisms help embed new behaviors and mindsets across the workforce.